BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free BBB Business Profiles and BBB Wise Giving Reports®, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there a is difference in viewpoints. The first BBB was founded in 1912. Today, over 100 BBBs serve communities across the U.S., Canada and Mexico, evaluating and monitoring more than five million local and national businesses and charities.