Marketing Seminar - Marketing on a Shoestring Budget

Date: 9/25/2008
Time: 7:30 AM TO 12:00 PM

La Venezia
4646 SE 10th Pl Club Square
Cape Coral, FL 33904

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Event Description: Learn from the areas leaders in marketing and promotion. You will learn some tricks of the trades on how to promote your business in a tough economy for little or no cost at all. Breakfast will be provided. Please arrive a few minutes early for check in and enjoy our mini Trade show starting at 7:30 am.

The format is a little different than things we have done in the past. There will be groups rotating from station to station, so each group gets more one on one time with each speaker.

Electronic – Internet
Lisa Sparks, Constant Contact, e-mail marketing.
Cindy Gallagher, The News-Press, online publications, social/business networking sites and online advertising
Brent Saitta, Saitta Productions – Website production

Newspaper - Magazine
The News-Press – Tom Hayden, public forums, blogs.
Southwest Florida Business Today – Karen Moore – press releases
Nicole LePape, SWFL Women’s Digest, writing freelance business
articles to educate readers and promote your business.

TV
Judy Kenney, FOX - Advertising
Brent Strunse, FOX – How to make your press releases stand out for TV.

Advertising/PR/Creative
Chris Spiro, Spiro & Associates
John Jacobson, Intergraphic

Other
Kim Constantine, Bob Knickman Chamber – Promote yourself through the Chamber
Ed Bolter, Lamar - Outdoor Marketing
Bob Welsh, Arthur Printing – Direct Mail Marketing



Directions:

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